Branding an offshore law firm to reinforce a global vision.

How we helped Cains to raise the bar.

Working closely with the Marketing team and Senior Partners we delivered an organising idea that captured the new independent spirit and ambition of the firm.

Their specialist focus combined with a global commercial vision gave us a strong theme of ‘combined strengths’ to creatively explore. Our strategy approach helped to frame their vision and values and our creative centred around ideas of – Focus & Vision, Micro & Macro and Heritage & Modernity. The identity is all drawn together through a bold graphic and design driven look and feel. We visually celebrated modern simplicity, minimal layouts and bold abstract imagery to project a progressive and dynamic business.