Equitix
How do you position your client as a people-centric leader in responsible infrastructure through a website?
Founded in 2007, Equitix is a leading global investor, developer, and long-term fund manager of core infrastructure assets.
With the mission of building a lasting legacy for generations, their website needed to reflect this forward-thinking attitude. Equitix reached out to Dusted for an up-to-date website that drove engagement and positioned them as an expert in infrastructure investment while maintaining a human focus.
To reflect the brand, the website design focused on green, yellow and blue shade variations, accentuated by white for an elevated visual appeal. By showcasing these diverse colour applications across different templates, we ensured a cohesive visual identity.
Addressing project objectives, we opted for a modern and flexible WordPress CMS. For increased user engagement, we strategically integrated CTAs, forms, dynamic elements, and video content. Additional integrations with MailChimp, Google Analytics, and Google Maps further enhanced functionality.
These optimisations led to higher traffic, improved Google rankings, reduced bounce rate, and increased time on page. With a website that not only competes with industry peers but also resonates with their target audience of investment groups, we helped position Equitix as a forward-thinking leader in infrastructure investment
