Mecsia
How do you create an industry-disrupting facilities management website with empathy at its core?
Recognising the critical impact of service disruptions on people’s everyday lives, Mecsia positioned itself as a beacon of empathy in an industry often perceived as mechanical. Their goal was to establish a human-centric identity, showcasing a conscious and urgent approach that distinguishes them from competitors.
In response to this challenge, Dusted embraced the opportunity to craft a website that not only captures Mecsia’s technical prowess but also communicates their humane traits, setting them apart as leaders in the utilities market.
In addressing Mecsia’s unique challenge, we strategically devised a design-led and visually disruptive website that stands out in the facilities management industry. The deliberate design-driven and photographic elements not only reflect Mecsia’s out-of-category behaviour but also convey their human-centric approach, emphasising the sense of community within their team and among customers.
The website prioritises user experience through simplicity and easy navigation. The inclusion of case studies further serves as a compelling starting point for showcasing Mecsia’s distinctiveness. To ensure seamless inquiries without system clogs, contact details take precedence over traditional contact forms. Essential integrations such as Google Maps, Google Analytics, and targeted search SEO fortify the website’s functionality.
Moreover, their brand promise of “Always there. Always on.” is visually articulated through two panels, each housing detailed insights into the essence of Mecsia’s commitment to service. The website not only stands out visually but also effectively communicates this industry-disruptive narrative.
