Here™ is a brand created for enterprise productivity
Here™ reimagines how work is done in large enterprises to streamline workflow, reduce app toggling, and improve employee experience.
Built on Google Chromium, Here Enterprise Browser improves productivity across industries for knowledge workers, from call center agents to healthcare professionals to wealth managers and beyond. Here already provides productivity technology to 90% of global financial institutions. Its technology has also generated interest from the government sector through its strategic partnership with IQT (In-Q-Tel), the not-for-profit strategic investor serving the national security community of the U.S. and its allies.
The project included: Brand strategy, brand positioning, visual identity, full channel brand activation, motion design, exhibition design, website design and brand guidelines.
The brand language is intentionally upbeat and informal. Its playful, bold and full of personality to make it as human and friendly as possible.
Everything works right here.
The product proposition is a web browser based workspace and this is the inspiration behind the logo design. Our goal was to visually link the familiarity of the browser window visual into a simple, bold and clear design symbol. The framing of the logo makes it a very robust solution in use, allowing it to be placed in a variety of media environments.
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“It’s been a very rewarding journey, especially with the client buying into such a brave and conceptual direction for their brand. It has given us a real chance to create something that is not only distinctive and ownable in their sector but that also stays true to their market offer and company vision.”
Paul Marten – Creative Director, Dusted
