Creating brand stand out in the professional services sector.
Leathwaite are the world’s leading functional search specialists. They place leaders in companies globally to help shape the future of business.
How do you change the idea of ‘search firms’ being seen as comoditised and transactional service providers? We began by starting at the point of origin, the ‘search’. True leaders are a rare find and Leathwaite only look for the very best. Searching for this rare breed of person across the business landscape is what they have built their reputation on globally.
Our brief was to reflect the calibre of people they are looking to find. The very best, the rare find, exceptional people. A highly valued individual, highly distinct.
The project included: Brand strategy, brand proposition, visual identity, full channel brand activation, motion design, website UX/UI & build, brand guidelines.
Leathwaite focus on finding the perfect profile, they search the business landscape for that glimpse of extraordinary talent, in search of a rare kind.
We created their new brand tagline – Discovering exceptional.
Working together.
From start to finish the project has been a true collaboration. Right from the brand immersion session with senior leadership to help us understand their business strategy and goals through to the all channel communications toolkit roll out where we worked hand in hand with the marketing department to get everything over the line for the relaunch.
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“It was an absolute pleasure working with Jack and the Dusted team. It’s really helped to build confidence in the brand, globally, and we all love the end result. The Transform award wins are the icing on the cake!”
Sally Anderson – Global Marketing Director, Leathwaite
As part of the project we created a complete brand and visual identity toolkit. Our role out included both on and off line commuications.
A website designed and built to perform
Such a profound shift in brand identity required a comprehensive re-design and rebuild of Leathwaite’s website. Through it, we aimed to provide visitors with a consistent brand experience, while facilitating Leathwaite’s expansion into other diverse global markets.
Our website design prioritised intuitive user experiences, enabling seamless navigation through an array of services and expertise. Website KPIs were strategically addressed, emphasising a consistent brand experience, increased traffic, and improved Google rankings.
Furthermore, the platform’s architecture incorporated advanced features, including refined filtering by location, service, role, and industry, fostering deeper user engagement. Dynamic elements, video content, and a user-friendly site search were integrated to enhance accessibility. So, the website not only showcased Leathwaite’s commitment to discovering exceptional talent but also embraced an expansive vision, inviting users to explore a multifaceted corporate landscape.
